PROJECT : MCAAD
CLIENT : Milken Center, Float4
ROLE : Storyboard, illustrations, 2d animation, graphic design, motion design
PRODUCTION : Float4
The Milken Center for Advancing the American dream invites to a series of gallery spaces, immersive and interactive exhibits. Through data and storytelling, visitors can explore how ingenuity and perseverance have shaped the American Dream across generations, how it's shaped in the present and the future.
Inside the Foundations of the Dream gallery, we find the Talent Portals, a playful quiz that reveals visitors’ unique entrepreneurial strengths. Modeled after the CliftonStrengths Assessment, each portal is a quick, no-wrong-answer quiz that shows how you stack up across 4 core strengths, and spotlights the one where you shine the most. Here’s why it matters: using your strengths daily nearly doubles your confidence in reaching your dreams.
Inside the galleries of the 4 Pillars, we learn through animated explainer videos, what is believed crucial to an individual's pursuit of a meaningful life: education & the educator, health & medical research, entrepreneurship & innovation, access to capital & financial empowerment.
TALENT PORTALS
RELATIONSHIP BUILDING
Developping our “relationship building” skill is essential to reach our professional goals and dreams. How do we harness this particular talent?
INFLUENCING OTHERS
Developping our “influencing others” talent is essential to reach our professional goals and dreams. How do we harness this particular talent?
CREATIVE THINKING
Developping our “creative thinking” talent is essential to reach our professional goals and dreams. How do we harness this particular talent?
TAKING ACTION
“Taking action” is believed to be one of our crucial skills to develop, in order to reach our professional objectives and dreams. How do we harness this particular talent?
THE 4 PILLARS
ACCESS TO CAPITAL & FINANCIAL EMPOWERMENT
One of the 4 pillars believed crucial to an individual's pursuit of a meaningful life. Uncover the history of the American financial system, and how financial literacy serve as powerful tools for building a better life. This is a simplified "white board style" explanation of the American financial system, where the house serves as a metaphor for financial empowerment.
ENTREPRENEURSHIP & INNOVATION
- One of the 4 pillars believed crucial to an individual’s pursuit of a meaningful life. We stroll through a coffee shop, where we meet entrepreneurs of all ages and backgrounds, and learn about key statistics on entrepreneurship in the United States.
EDUCATION & THE EDUCATOR
- One of the 4 pillars believed crucial to an individual's pursuit of a meaningful life. Mary takes us through her educational and professional journey, and the milestones taken to reach her dream – from preschool to professional life, education and educators have created for her opportunities to grow.
HEALTH & MEDICAL RESEARCH
One of the 4 pillars believed crucial to an individual's pursuit of a meaningful life. A linear journey through the protagonist’s life events, shaped by interactions with healthcare professionals. The narrative is structured like a stage play, in which the protagonist becomes the hero of his own story. It highlights stories of health and medical research breakthroughs through individual examples of achievement and impact.
STORYBOARDS OF PILLARS
